Michael has been involved in the media industry for well over 25 years. Beginning with his position of Vice President of Marketing for the Midwest’s largest furniture retailer, he has worked on both the agency and client sides of media. Serving as President and Chief Marketing Officer of numerous organizations supporting national media planning and execution, Michael has been at the forefront of developing innovations in technology and tactics for Publishers and Advertisers alike.
EXECUTIVE VICE PRESIDENT, CONSULTING SERVICES
Mike Petrak is the Executive Vice President of Tactician Media. In this role he works with newspapers to develop and apply a strategic analytical framework to growing their insert revenue and pricing. Utilizing the company’s proprietary national database of insert transaction data and industry-specific business intelligence tolls, Mike is helping newspapers harness the power of data-driven strategy to increase the leverage and effectiveness of heir sales and pricing plans.
VICE PRESIDENT, CLIENT STRATEGY
Lisa Szal joined Tactician Media in January 2015 as Vice President of Business Development. Her extensive background with major and national accounts provides an experienced perspective from the publisher and the sales team’s point of view on selling the value of the newspapers market to prospective advertisers.
VICE PRESIDENT, OPERATIONS
Carol Farell serves as the Vice President of Operations at Tactician Media. Carol’s tenure with the company began in 2004 where she held the position of accounting manager and provided client service for the company’s online Insert Express system. As the company grew, her responsibilities expanded to include the management of the company’s day to day operations which include finance, human resources and the Client Service division.
DIRECTOR, INFORMATION TECHNOLOGY
Peter Kielar serves as the Director of Technology at Tactician Media. Peter joined the team in March 2012, as a Systems Analyst, where his role included complete implementation of client information and cartography into the company’s web-based Insert Express system. As opportunities opened, he was promoted to Director and his responsibilities expanded to include management and maintenance of all IT infrastructure and operations.