Consulting and Special Projects

Over 20 years working with publishers

We have been at the forefront of trends in the publishing industry. From developing the first non-subscriber programs to the latest in digital marketing, our background and technology has greatly enhanced a challenged industry.

Innovative publishers need to provide their advertisers with higher returns on advertising investment. They need to stay relevant while maintaining journalistic integrity.

Organizations have less staff for research, infrastructure and strategy then ever before.

We provide a large number of tools and systems for the publishing industry. However, many of our clients need custom solutions and development.

Whether it relates to sales organization, transaction management, research or deployment of best practices, Tactician Media stands ready for the challenge.

Search and Digital Marketing

Systems and data to support nationwide marketing of Search and Digital programs

Distribution Zoning

Custom development of advertising and distribution zones for FSI and ROP

Micro Zoning

Development of SubZip/Micro Zones for distribution of shared mail/TMC delivery

Sales Territories

Building and monitoring sales territories by geography and advertiser

Database Coding

Circulation and marketing data available for new subscriber acquisition and maintenance of distribution, email and digital programs

Direct Mail

Custom and automated applications to assist in the marketing of direct mail advertising