Since 2001 the company has provided web-based products concentrating on the planning and placement of print media for newspapers, retailers and direct mailers.
The company works with many of the largest newspaper and newspaper publishing organizations providing clients with technology and data including mapping and transaction programs. Tactician Media’s Insert Express platform is a cloud-based system used by newspaper sales reps and retailer print planners. The market leading Insert Express® system features automated trade area tools as well as an innovative mapping, demographic targeting and budgeting tools.
Tactician Media currently serves major newspapers covering over 80 million households and one out of every three newspaper readers in America.
In addition to technology products, Tactician Media offers a wide range of consulting services including newspaper program development, training and retail customer analysis. The company has been a leading developer of micro zone distribution programs. Using a proprietary set of planning tools, the company has analyzed over 25 million consumer households to form an extensive micro zone platform.
Beyond the newspaper industry, the company offers a number of retail print planning tools and direct mail systems for franchise and insurance industries.
Tactician Media LLC is a privately held company headquartered in Chesterfield, Missouri.